Journal

Studio notes.

What we learn on the job, written plainly. Useful if you’re preparing a project, with or without us.

8 September 2026 · 4 min read

How many colours does a brand need?

Usually fewer than you think. And almost always one more than planned, for backgrounds.

21 August 2026 · 5 min

A logo you’re tired of isn’t necessarily a logo to change. A few questions to help decide.

30 July 2026 · 3 min

Weight, coated or uncoated, white or natural: three choices that change everything, often for little extra cost.